Gen. Mills, Inc. v. Fage Dairy Processing Indus. S.A., Opp. Nos. 91118482, 91118950, 91155075, 91182937 (TTAB Sept. 14, 2011).
Mondaq Business Briefing › Nbr. 2011, January 2011
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Gen. Mills, Inc. v. Fage Dairy Processing Indus. S.A., Opp. Nos. 91118482, 91118950, 91155075, 91182937 (TTAB Sept. 14, 2011).
This article previously appeared in Incontestable, October 2011.
ABSTRACT Applicant filed fifteen applications to register various design marks containing the mark TOTAL for yogurt, among other products. Opposers asserted claims of likelihood of confusion and dilution based on its previously used and registered TOTAL mark for cereal. The Board found a likelihood of confusion between the parties' marks and sustained the opposition with respect to all applications, except for one class of goods in one application covering non-yogurt products. Among other things, the Board concluded that Opposers' TOTAL mark w...See the full content of this document
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