Smart Moves: Building A Winning Strategy To Achieve Growth.

Mondaq Business BriefingNbr. 2006, January 2006

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For consumer goods industry

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Smart Moves: Building A Winning Strategy To Achieve Growth.

Growth: Top Of The Agenda

Consumer products companies need to maintain their relentless efficiency drive. That agenda is being forced by retailer power, over-capacity, and consumers who expect prices to keep on falling.

But now - with expanding global markets and a realisation that enormous scale is required to achieve cost efficiency - manufacturers need to be just as relentless in driving growth.

Despite revenue growth being key to corporate valuations and a major driver of scale efficiencies, many organisations still heavily weight their spend on projects and initiatives towards cost reduction, more efficient SGA and manufacturing spend. These clearly need to remain important, as they represent big opportunities to release funds for investment in growth. But are many companies missing the big value-creating plays?

We believe that developments across a broad range of fronts - including technology, processes and corporate finance - offer significant opportunities to take much stronger central control of growth investments, as well as to use savings on current spend to fund better focussed and more efficient ...

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