Stopping The Greenwash: Commerce Commission Releases Guidelines For Green Marketing.
Mondaq Business Briefing › Nbr. 2009, January 2009
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Stopping The Greenwash: Commerce Commission Releases Guidelines For Green Marketing.
'Greenwash (portmanteau of green and whitewash) is a term used to describe the perception of consumers that they are being misled by a company regarding the environmental practices of the company or the environmental benefits of a product or service'- http://en.wikipedia.org/wiki/Greenwash.
INTRODUCTION As more and more businesses put a 'green' spin on their marketing, the Commerce Commission (Commission) has become concerned that some may be making claims that breach the Fair Trad...See the full content of this document
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